Former Nexus Choat chief Keith Simpson is launching a web site
analysis service to help companies communicate effectively via the
The ex-PR agency managing director, and former Shandwick managng
director, has teamed up with a human computer interaction expert to set
up the venture, called optimum.web.
Working with Dr Andy Smith, currently lecturing at the University of
Luton, Simpson will be targeting PR consultancies specialising in new
media, technology and corporate communications, alongside organisations,
web site owners and designers.
London-based Optimum.web, which opens its doors on 11 September, will
offer expert advice and user-based research on individual company web
sites to provide detailed feedback on usability and effectiveness.
’As clients have control over the message and the medium, it is
essential to measure the rational and emotional performance of a site to
fully assess its performance,’ said Simpson.
Simpson left Nexus Choat last year (PR Week, 7 January 1999) due to his
unease over the agency’s acquisition plans.