Miller Shandwick, the UK’s top hi-tech PR agency, has lost its
managing director of four years, Kristin Syltevik.
The agency’s head has resigned to set up her own hi-tech PR consultancy,
which is due for launch on 4 September.
Syltevik, who worked her way up from account director to managing
director in five years with the Shandwick International division, says
she is not taking any clients with her and the split is amicable.
’It’s been a tremendous opportunity and a fantastic place to work, but
it’s time for me to move on and take another challenge and grow in my
career,’ said Syltevik.
’At the moment the hi-tech industry is buoyant - it’s the ideal time for
a new venture.’
Although Syltevik could not give any details on her new agency, she
confirmed that it would be London based and would concentrate on hi-tech
and new media PR.
Philip Dewhurst, CEO of Shandwick International UK, the parent agency of
Miller Shandwick, said: ’It’s something she’s been thinking about for a
long time and has talked to me about before, so it didn’t come as a huge
’She’s run the business for four years and has built a terrific team
culture there, which means there’s a good senior level structure to
continue to take the division forward.’
Dewhurst added that they are in the process of recruiting and are
discussing a number of options with a view to making an announcement in
the next couple of weeks.
Syltevik said: ’I am leaving the agency in safe hands. They will spread
various roles and responsibilities within the agency and Philip Dewhurst
will take a management role in the interim.’
Miller Shandwick, the technology arm of Shandwick International, is
currently ranked number one in the PR Week hi-tech league table, with an
annual fee income of over pounds 8 million in the UK alone and growth of
36 per cent on last year.
Since Syltevik joined the agency in 1995, the number of employees in its
London office has grown from six to over 60. Clients now include
Microsoft and Monster.com.
Prior to Miller Shandwick, Syltevik worked as a consultant with
technology PR agency Johnson King, as an account executive at Penn
Communications and in the press office at Acorn Computers.