The Hong Kong Tourist Association has appointed an Australian dance
music DJ as its pan-European communications manager.
Part-time Wild FM presenter Liam Fitzpatrick is currently serving as PR
manager for the Sydney, Australia branch of the HKTA promotion body.
Though Fitzpatrick is said to be unwilling to give up his
extra-curricular activities upon starting the London-based job next
week, he has more onerous responsibilities in his new role.
He will handle media relations across Europe as well as promotions,
advertising and broadcast work. The role has been expanded to include
these additional elements since the departure last month of incumbent
Marie Prince. Prince is now communications director for travel company
Fitzpatrick will work closely with HKTA’s retained agency, McCluskey and
Associates. The agency, whose team is led by account director Sarah
Sheehan, has worked for HKTA for a year.
Figures for UK tourists in the former colony are once again on the
The handover of the territory to China in June 1997 led to a slump in
tourist numbers linked to human rights concerns with the Beijing regime
and uncertainty over the province’s status as a Special Administrative
Region. But more than 22,000 UK tourists travelled there last May - the
most recent available figures - a marked year-on-year increase.
Fitzpatrick will report to Sue Whitehead, HKTA’s regional director for
the UK, Ireland and northern Europe.