IT body BCS unveils campaign to change the 'geeky' image of IT

BCS, The Chartered Institute for IT, has launched a campaign to change the 'geeky' image of IT.

Presenters: Ortis Deley  and Kate Russell
Presenters: Ortis Deley and Kate Russell

The body released a series of short films last night in which celebrities highlight the achievements of five often forgotten and unacknowledged pioneers of information.

Five pioneers were chosen from a list of 150 ‘IT Greats’ from across the globe: Ada Lovelace, Alan Turing, Sir Clive Sinclair, Hedy Lamarr and Sir Tim Berners-Lee. Celebrities including Phil Tufnell, Dom Joly and Spooks actress Miranda Raison endorse these pioneers. The public are being asked to vote for their favourite pioneer on the body’s website, or join in the debate on its Facebook and Twitter channels.

The campaign was created by the Glasshouse Partnership. Partner James Thellusson said: ‘The campaign is modelled on the famous Great Britons campaign by the BBC from a few years ago. It uses celebrities to get the public interested and over the ‘geeky' image of IT.’

Ortis Deley from The Gadget Show presents the achievements of Lord Byron’s daughter, Ada Lovelace, who has been regarded as the first computer programmer. BBC Click reporter Kate Russell celebrates Alan Turing, the father of artificial intelligence and the man who created a machine to crack the Enigma Code during the Second World War.

British actress Miranda Raison tells us about Hollywood A-list star Hedy Lamarr, who made the use of mobile phone communications possible. Phil Tufnell, ex-England cricketer, represents Sir Clive Sinclair, the father of gaming who brought computers into the home and made them affordable to the masses. British comedian Dom Joly acts is the advocate for Sir Tim Berners-Lee, the man who created the World Wide Web.

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