Editor's Desk: Mike Magee, TechEye

Mike Magee, famous for founding The Register and The Inquirer is credited for introducing a tabloid-style to tech news. He launched a new site called TechEye in January and already has 200,000 unique users. PRWeek speaks to Magee about his new site.

Mike Magee: TechEye editor
Mike Magee: TechEye editor

Describe the site
TechEye is a pure play online magazine aimed at the industry and its supply lines including distributors, resellers and end users. Our competitors are other tech sites including the Inquirer.net, which I spawned. We aim to write hard hitting stories, carry in depth reviews and break news that will save readers money and give them advance warning of products that will cause them to alter or modify their buying decisions.

Who reads your content?
Our readers are in the semiconductor, hardware and generally IT industries, as well as corporate buyers of IT equipment. We don't limit ourselves to the UK - our writers are based all over the world.

What makes a good story for your site?
A good story for our site would be one which, for example, describes a company's roadmap well in advance of it actually releasing products.

Of which story are you most proud?
One of our stories -
http://www.techeye.net/business/company-threatens-journalists-over-fake-intel-cpu-reports - excited a lot of interest from readers and eventually caused the distributor concerned to back off from taking legal action against a US online publication, Hard OCP. We also obtained an exclusive photograph of a Nvidia product that it failed to keep under wraps.
http://www.techeye.net/hardware/nvidias-fermi-is-naked-and-pictured.

What opportunities are there for PRs to get coverage and what tips can you give them to be successful?
We have good relations with PR agencies. They're always welcome to send releases to news@techeye.net, or to contact us. We're particularly interested in interviews with CEOs or senior executives of IT companies. We're also interested in reviewing products.

What are your own personal media must-haves?
I can't do without my fix of Private Eye every fortnight. It is, in my estimation, the best investigative journal in the UK, managing to break stories that the nationals find themselves following up. Despite the fact that I've been in the online news business since the mid 1990s, I can't rid myself of my print addiction and buy The Times, The Guardian and The Sunday Times. My favourite TV show is BBC 2's Newsnight, and I now find that when I watch other TV programmes it tends to be using the iPlayer.

Unique users: Our latest unique figure is 200,000 a month.

Contact: news@techeye.net, which all the reporters receive, or Mike can be reached at mike@techeye.net

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