Nescafe has hired Good Relations to handle public relations for its
entire range of drinks.
Working for Nescafe Beverages Division, Ann Fossey, deputy managing
director of Good Relations heads the account, reporting to Don Howat,
category marketing manager.
PR for Nescafe was previously handled by Impact PR and Red Rooster
Beauty and Consumer PR, which still works on youth projects.
There was a competitive pitch for the account, which did not include the
Howat said of the decision to appoint Good Relations: ’It brings the
Nescafe portfolio under one roof, and aligns our PR communications with
our marketing strategy.’
Good Relations will work on Nescafe’s portfolio of instant coffee brands
such as Nescafe Gold Blend, which has recently undergone a facelift,
Nescafe Original and the Ultra Premium range, including Kenjara,
Espresso and Alta Rica. It has also recently added an organic product to
The team will also work on the chilled, coffee-flavoured milk drink
Nescafe ice, which was launched this year with a pounds 5.4 million
As well as handling consumer PR, Good Relations will work on trade media
campaigns and promote the ’out-of-home’ sector - including office
suppliers, contract caterers, wholesalers and restaurants.