Using two goats to deliver your press release might be one way to
get noticed, but it should carry a potential hazard alert.
Sarah Attrill of newly launched Knightsbridge boutique M-A-G Cashmere,
decided that Jack and Jill could achieve the twin results of being more
reliable than the Royal Mail and attract more attention than the average
’There were a few buildings that we weren’t allowed to enter, but taking a
goat for a walk in the West End caused a satisfactory stir,’ she says.
Their arrival at Elle magazine certainly caused a stir, when Jack and Jill
not only dispensed the press release but also an expanding puddle and a
healthy deposit of brown pellets in reception. Despite the goats’ faux
pas, they were treated in hospitable style - finishing off the Elle
employees’ left over lunches.