Diary: Life at Countrywide makes award winning assistants Parr for the course

What must the personal assistant of a top public relations player do to win PA of the year? Buy the boss’s kid’s birthday presents, take that favourite suit to the dry-cleaners or fob off persistent journalists with plausible excuses?

What must the personal assistant of a top public relations player

do to win PA of the year? Buy the boss’s kid’s birthday presents, take

that favourite suit to the dry-cleaners or fob off persistent

journalists with plausible excuses?



Ada Parr, who won the coveted award sponsored by Yellow Pages and

Executive PA magazine two weeks ago, after only a year of working for

Countrywide Porter Novelli chairman Peter Hehir, insists that this

stereotype is not one that applies to her work with Hehir.



’Peter would never expect me to do those kind of things,’ she assures

me.



Hehir says Parr runs his office with the utmost efficiency and is very

patient with him in all respects, particularly his tendency towards

rampant technophobia.



’Peter does tend to ask for help with the computer - when the cursor

disappears inexplicably or something - but he is improving,’ says Parr,

graciously.



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