Editorial: The attraction of opposites
As PR Week went to press, the pens were poised on Chime
Communications’ long awaited purchase of ad agency HHCL. The deal -put
together with a little help from WPP - will see Lowe Bell and HHCL
continuing to operate independently, while the interesting combination
of Piers Pottinger and Rupert Howell will act as joint chief executives
of the merged group.