Business centre operator Regus has appointed Schwartz Publications
to handle all German PR activities following a competitive three-way
pitch.
The pounds 50,000 brief will focus on promoting Regus as a business
service company as it moves away from its image as a property
company.
Regus, which has opened 50 new offices this year, is currently looking
for agencies in Belgium, France, The Netherlands and Scandinavia. It has
worked with DLV in the Netherlands and Infracom in France on a project
basis and PR manager Colin Peck said they would be among those invited
to pitch. In July Regus split its UK account between The Public
Relations Practice and property specialist McLean Aylwin. European
activities will be led by PRP.
Regus owns business centres throughout the world and is planning to open
a further 100 centres next year.
