Van Bemmel quits Johnson King for Digi Euro role

Digi International, a supplier of technology which links computers into networks, has appointed Niek van Bemmel as its first European PR manager. His first task is to review Digi’s PR accounts as it attempts to introduce a less product based strategy.

Digi International, a supplier of technology which links computers

into networks, has appointed Niek van Bemmel as its first European PR

manager. His first task is to review Digi’s PR accounts as it attempts

to introduce a less product based strategy.



PR is currently handled by Strategic Alliance in the UK and France, and

Strautner and Strautner in Germany. Van Bemmel said: ’We’ve focused too

much on products in the past.’ Additional activity is expected to link

the Digi brand to industry issues.



Digi recruited van Bemmel from UK hi-tech agency Johnson King where he

was an account manager. Previous to this he handled PR for Hewlett

Packard’s peripherals group in Germany.



He will report to Digi European marketing manager Nicola Bogle. European

MD David Allen said: ’By having dedicated specialists in our marketing

team, we can now maximise our marketing and communications efforts.’



Formed 11 years ago, Digi is a German company which produces ’slot-in’

interface cards to link PCs and laptop computers into shared

networks.



Its main offices are in Cologne, Paris and Bagshott, Surrey.



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