Wegerhoff aims to tune up Ford’s German sales

Ford of Germany has promoted Susanne Wegerhoff to become its director of public affairs, reporting to the company’s chairman, William Boddie.

Ford of Germany has promoted Susanne Wegerhoff to become its

director of public affairs, reporting to the company’s chairman, William

Boddie.



She moves from her UK- based job as director of corporate communications

for Ford Europe. This job involved co-ordinating the communication

activities of each of the European countries that Ford is active in.



Although she is moving to a country-specific PR role, her new job will

involve far more strategic input.



Wegerhoff’s move puts her in charge of communications strategy,

including government affairs, for Ford’s largest European market. Her

job is on an equal ranking with Mike Kellahan, director of public

affairs for Ford Great Britain.



Both report to John Southgate, vice-president, public affairs, Ford of

Europe, as well as their country chief executives.



Ford has embarked on heavy cost cutting in the past year in Germany to

bring the firm back into profits. Despite Ford’s 11.3 per cent share of

the German market demand is waning, with the company selling 30,000

fewer cars in the first half of this year than in 1996.



Wegerhoff’s predecessor, Rainer Nistl, has been poached by fellow car

manufacturer Audi to become its head of corporate affairs.



Nistl joined Audi earlier this month. The German car firm had been

without a head of corporate affairs since parting company with Norbert

Essing at the beginning of September.



Nistl will report in to Audi’s owner Volkswagen. Before joining Ford

Germany, he was a journalist on German business magazine Suddeutsche

Zeitung.



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