As reported in PRWeek (7 May 2010), the body responsible for publicly recording interests in registered land was seeking a single supplier to provide a range of marketing services including PR and advertising. The aim was to develop a more 'customer-focused' business.
However, Land Registry has told PRWeek it will not be continuing with the plan after a review of its activities.
Land Registry press and PR executive Jemima Broadbridge said: 'It's right to say in the context of the general election and the transformation of government that we thought we would review our requirements.
'It's part of an ongoing process that we review our communications.'
Broadbridge said this did not mean that Land Registry is cutting back on its marketing budget, adding that all activities will be handled inhouse, with external agencies being used on an ad hoc basis.
The Land Registry brief, which also included direct marketing, was aimed at supporting the in-house team for the next three years.
Land Registry is an executive agency that reports to the Ministry of Justice.