City & Corporate: Tulchan in New Look win

New Look is believed to have called in Tulchan Communications to handle retained corporate and financial PR, ending its relationship with Brunswick.

The UK fashion retailer took the account out of Finsbury and handed it to Brunswick just seven months ago, but it is understood the relationship broke down after New Look's second unsuccessful attempt to list on the stock market in February.

Brunswick is thought not to have repitched in what was believed to have been a competitive pitch process.

New Look's initial public offering was scrapped due to difficult market conditions, particularly for private equity-owned firms.

There is little to suggest that handing its corporate account to a third agency in a year would see its listing plans revived in the short term.

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