Financial Times' columnist Stefan Stern takes role at Edelman

One of the Financial Times' best known commentators has quit journalism to take up an overarching role at Edelman.

FT columnist: Stefan Stern
FT columnist: Stefan Stern

Stefan Stern, who has written columns on management for the FT for four years, will join Edelman as director of strategy, PRWeek can reveal.
When he moves in August, he will become the second senior journalist to join the agency this year, after former BBC global head of news Richard Sambrook became Edelman's global chief content officer earlier this month.
‘Edelman is an intellectually ambitious and brave organisation,' Stern told PRWeek. ‘I would only have left the FT for a role and an agency that fit intelligently into the evolving world of communication.'
Robert Phillips, UK CEO, said: Stefan brings not only first-class journalistic experience but also a genuine understanding of the business challenges faced by CEOs and those who counsel them.'
Philips added: ‘Increasingly we are being asked to advise not only on communications around policy, but on policy and strategy itself. Stefan's background and experience will be a huge asset to us in providing insight and senior advice to clients on the major issues of the day.
Stern will work in its corporate group, providing counsel for firms across the whole spectrum of industry sectors on strategic reputation management around issues concerning business, media and society.  
Stern said: ‘I will continue to talk to the same people I talk to now - thinking about how organisations are managed and how they engage with customers, society and the world in which they operate. These are the interesting conversations I have written about for a number of years and I have not stopped being interested in them.'
He has also previously written for the Daily Telegraph and worked for the BBC's Money Programme in the 1990s and been features editor at Management Today magazine.

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