PROFILE: Alan Goldsmith, Shell UK; Shell suits UK accountant

New corporate affairs head Alan Goldsmith has always been sure of Shell

New corporate affairs head Alan Goldsmith has always been sure of Shell



Six weeks into his new job as corporate affairs and administrative

director for Shell UK and Alan Goldsmith appears to be enjoying himself.



At one stage during our interview a head pops through the door - it is

Shell UK chairman Chris Fay. ‘The man who loves meetings,’ he says.

‘This isn’t a meeting, this is fun,’ retorts a grinning Goldsmith.



His breezy self-confidence and cheerful banter is a stark contrast with

his predecessor, the rather donnish John Wybrew - now at British Gas.

Where Wybrew - some five months after the Brent Spar hit the headlines -

appeared thoughtful almost introspective, Goldsmith reflects a more

self-confident mood in the company.



Describing Brent Spar as a ‘defining event’, Goldsmith insists that

lessons have been learned. ‘It brought home to us the fact that we might

have all the right scientific arguments, which we did, but there was

more to it than that,’ he says.



Certainly the company has sharpened up its act. It is currently nearing

the end of an exhaustive consultation process on plans for the disposal

of Brent Spar and has an impressive PR operation including a Brent Spar

web site.



Yet, despite two of the biggest corporate PR disasters of the last few

years for the Shell brand globally - Brent Spar and Nigeria - the

company is in no mood for more apologies. Indeed, says Goldsmith. ‘that

we attract that degree of attention is almost a compliment to our

brand’s success.’



A life-long Shell man and qualified accountant, Goldsmith began his

career within the finance department and has held senior positions

within Shell companies in Oman, Malaysia, Ghana, Brunei and Argentina.

In all 12 jobs in 25 years - of which 19 were spent overseas. He joined

straight from university, lured by the ‘buzz’ of big business and the

prospect of travel.



Although he would not look out of place at an accountants’ convention,

right down to the grey suit, Goldsmith is, according to Wybrew: ‘a very

extrovert, outgoing sort of chap, not in any sense a grey accountant’.



An English graduate and one-time aspiring actor, Goldsmith also feels

the ‘grey accountant’ tag is unfair - several times he makes the point

that although he started out in finance his jobs have become

increasingly ‘generalist’. Addressing the fact that he has never had a

specialist PR or public affairs job, he says: ‘There are so many aspects

of public affairs, if you take government relations, I’ve been doing it

for years’.



As well as public affairs, Goldsmith is responsible for finance,

personnel and legal matters, and the administration of Shell’s London

HQ, ShellMex House - a staff of 85 of which public affairs accounts for

50.



It is all part of a gradual decentralisation process, aimed at

‘empowering’ Shell’s three businesses: Shell UK Exploration and

Production; Shell UK Downstream Oil and Shell Chemicals UK. Goldsmith

explains: ‘Whereas historically we had a number of strong functional

corporate directors, the feeling was we should just stand back, let the

businesses run their own shop and only do at corporate level what

strictly needs to be done at corporate level so three quite heavy jobs

became one quite heavy job’.



Thus Goldsmith now combines the job of finance director with John

Wybrew’s old patch of public affairs and personnel - which were combined

following the departure of personnel director Clive Mather to Shell

International last August.



‘I’m not Superman,’ says Goldsmith, ‘it is a very heavy workload. What

it needs is constant and ruthless prioritisation. It forces me through

this amalgamation of various activities, to prioritise what is important

to be done at the corporate level. I’ve only been here six weeks, but so

far it seems to be working’.



HIGHLIGHTS



1978 Finance manager, Shell Ghana

1987 Finance manager Petroleum Development, Oman

1991 Area co-ordinator, Brazil and Southern Africa, Shell International

1993 Head of finance, investment and information France, Gibraltar,

Portugal, Malta, Spain



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