NEWS: Pittham resurfaces to build up hi-tech at Icas

Cathy Pittham, the co-founder and former director of hi-tech and consumer agency Spreckley Pittham, has joined Icas Public Relations.

Cathy Pittham, the co-founder and former director of hi-tech and

consumer agency Spreckley Pittham, has joined Icas Public Relations.



Pittham, who formally quit Spreckley Pittham at the beginning of this

month (PR Week, 3 May), was appointed a director of Icas last week

with a brief to build up the agency’s IT, communications and media

business.



She becomes Icas’s third director, alongside Anne Layton and Carl

Courtney who jointly own the agency. It is understood that Pittham’s

arrival will prompt a redistribution of the agency’s share capital.



Formed ten years ago, Icas mainly handles corporate and business-to-

business work, Clients include Reed Exhibitions, lighting firm Osram and

Plysu, the plastics and household goods company.



With 28 staff, the agency increased fee income last year by 18 per cent

to pounds 1.2 million, placing it at number 58 in this year’s PR Week

Top 150 ranking.



‘We were being approached by technology companies and the whole process

of talking to Cathy was to have her build up that side of the business,’

explained MD Courtney. ‘She is a very good operator and I think she will

make a very important contribution to the company.’



Pittham, who was barred from taking Spreckley Pittham clients with her,

heads a four-strong team devoted to hi-tech business. Software company

Computer Standby has already handed its PR account to the agency. Icas

has also won business from Pick Systems, Pinnacle and RES over the last

two months.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.