NEWS: Westcountry TV hires Pendragon

Media management agency Luther Pendragon has been appointed by Westcountry Television to provide corporate communications support.

Media management agency Luther Pendragon has been appointed by

Westcountry Television to provide corporate communications support.



The agency won the business, estimated to be worth around pounds

120,000, after an informal pitch against Ludgate Communications.



Mark Clare, the Plymouth-based channel’s public affairs controller, said

Luther Pendragon had been hired to develop and implement a

communications strategy for Westcountry.



He said: ‘Everyone in the ITV franchise market faces very demanding

challenges in a developing regulatory and political climate.

Consequently, our communications must be articulate and effective.’



Westcountry TV is owned by a range of bodies, including Associated

Newspapers, Brittany Ferries and South West Water, with more than 70 of

its staff also being shareholders.



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