Media management agency Luther Pendragon has been appointed by
Westcountry Television to provide corporate communications support.
The agency won the business, estimated to be worth around pounds
120,000, after an informal pitch against Ludgate Communications.
Mark Clare, the Plymouth-based channel’s public affairs controller, said
Luther Pendragon had been hired to develop and implement a
communications strategy for Westcountry.
He said: ‘Everyone in the ITV franchise market faces very demanding
challenges in a developing regulatory and political climate.
Consequently, our communications must be articulate and effective.’
Westcountry TV is owned by a range of bodies, including Associated
Newspapers, Brittany Ferries and South West Water, with more than 70 of
its staff also being shareholders.