The charity has released a new report today that found that one in ten people feel lonely often. The research also found that feeling alone is linked to physical and mental ill health, and that loneliness is a common experience yet ‘embarassing to admit'.
The charity's inhouse communications team has been handling the media coverage. The team began liaising with the press more than two weeks ago.
Coverage this morning has included slots on the Today Programme, BBC Breakfast and GMTV. The Daily Mail also covered the story on page three, with the headline: ‘Online and lonely, the Eleanor Rigby generation'.
Mental Health Foundation head of media Fran Gorman said: ‘Every year we choose a different topic that we think people will relate to. This year we are looking at loneliness, and the research has found lots of interesting statistics. Our campaigns try to explain how normal life experiences can effect mental health.
‘We have been trying to find different angles for different media outlets for the report. So far, it has attracted a lot of broadcast attention and a stack of regional coverage.'
The report also revealed that nearly one in five people (18 per cent) say they spend too much time communicating with family and friends online when they should see them in person.
The charity is aiming to raise awareness of loneliness and of the steps people and policy-makers can take to combat isolation
Mental Health Foundation chief executive Andrew McCulloch said: ‘By raising awareness of the subject of loneliness, we hope to tackle the stigma attached to loneliness and help individuals who are feeling lonely to connect with others.'