Two charities launch six-figure briefs aimed at influencing young people

Two charities have issued major six-figure briefs aimed at influencing young people.

Encouraging potential young engineers: EngineeringUK
Encouraging potential young engineers: EngineeringUK

Both The British Red Cross and EngineeringUK have launched agency hunts to handle briefs that might previously have been issued by now cash-strapped Government departments.

The two agency searches - worth combined PR fees of £240,000 – suggest that the third sector is becoming increasingly active in large-scale behaviour change programmes.

The British Red Cross is seeking an agency or agencies that can deliver integrated digital media, PR and advertising campaigns, to help young people learn first-aid skills.

The brief says the objective is to ‘measurably increase the number of children and young people in the UK who are confident, competent and willing to act when they find themselves, their family or friends in a crisis that can be helped by first aid’.

In addition, EngineeringUK and the British Science Association is seeking an agency to launch a £120,000 campaign to support their young scientists and engineers’ fair, named The Big Bang UK.

The Big Bang takes place in April 2011, and the agency is expected to ‘encourage more creative and dynamic science and engineering project work in schools’. The pitch process is now closed and the brief will be completed next April.

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