NEWS: Buchanan hired to assist Prism’s track record

Prism Rail, the consortium which this week took over the running of the London, Tilbury and Southend line, has turned to Buchanan Communications to help promote the so-called misery line to investors.

Prism Rail, the consortium which this week took over the running of the

London, Tilbury and Southend line, has turned to Buchanan Communications

to help promote the so-called misery line to investors.



Hired last week after pitching against College Hill and one other

consultancy, Buchanan has been briefed to drum up interest in Prism

among potential investors as it floats on the Alternative Investment

Market this week.



The account team, headed by directors Tim Anderson and Mark Edwards, has

been briefed to target the financial press and City analysts in the

transport and smaller companies sectors. ‘Our role is to help persuade

people that the group is an attractive investment,’ explained Edwards.



Dubbed Britain’s most hated railway, the London, Tilbury and Southend

railway has been dogged for years by overcrowding, breakdowns and

vandalism. In February the management team which won the original

franchise to run the line was forced to pull out following allegations

of ticket irregularities.



Prism, which is a consortium of 11 managers from four bus companies -

Blazefield, EYMS, Lynton and Q Drive - with backing from City

institutions, will operate the route until 2011. It has pledged to spend

pounds 14 million upgrading stations, including the construction of a

new one at West Ham in east London, and to provide new trains by

November 1999.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.