Charles Barker’s youth division Slam will handle the launch of an
interactive party line called the Villa - the first piece of business
from its new client Tele-Global Marketing.
The summer project, part of a total pounds 100,000 marketing spend, will
target 16-30 year-olds via the specialist technology and consumer press.
The Villa will be the UK’s first ‘virtual’ party line. Callers select
which of the 80 rooms to enter and who to talk to by using the telephone
Slam, run by divisional head Tim Lewis will also help Tele-Global launch
a host of additional themed interactive party lines into the pounds 50
million UK chat line market.