NEWS: Slam comes to the aid of the party line

Charles Barker’s youth division Slam will handle the launch of an interactive party line called the Villa - the first piece of business from its new client Tele-Global Marketing.

Charles Barker’s youth division Slam will handle the launch of an

interactive party line called the Villa - the first piece of business

from its new client Tele-Global Marketing.



The summer project, part of a total pounds 100,000 marketing spend, will

target 16-30 year-olds via the specialist technology and consumer press.



The Villa will be the UK’s first ‘virtual’ party line. Callers select

which of the 80 rooms to enter and who to talk to by using the telephone

key pad.



Slam, run by divisional head Tim Lewis will also help Tele-Global launch

a host of additional themed interactive party lines into the pounds 50

million UK chat line market.



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