NEWS: Shilland aims to get youth dancing to Kiss 100 beat

Kiss 100 FM, London’s dance music station, has picked Shilland & Co to manage a consumer and trade campaign designed to boost its listening figures of 1.2 million a week.

Kiss 100 FM, London’s dance music station, has picked Shilland & Co to

manage a consumer and trade campaign designed to boost its listening

figures of 1.2 million a week.



Shilland beat eight agencies to the Kiss account, pitching against a

final shortlist of Lynne Franks PR and the Media Village.



The programme, which is due to kick off next week, will target the 16-25

year-old age group by using a range of specialist music press, such as

Mix Mag, as well as the national media.



Shilland has been briefed to raise the profile of the station’s

specialist rap, reggae, jungle and house music DJs and promote Kiss

100’s events such as the Notting Hill Carnival show - Kiss at the

Carnival - and Kiss in Ibiza.



Shortlisted agency Media Village has handled projects for Kiss 100 for

two years and is managing publicity for the launch of Kiss TV.



The joint venture with the Mirror Group-owned cable station Live! TV

begins broadcasting this Thursday and will transmit four hour-long shows

each week featuring a mixture of club reviews, music and news.



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