The PR chief brought in to shake-up Greater Manchester Police’s
communications department is leaving to join the NHS.
Richard Flynn, 35, joins the NHS Executive in the West Midlands in July,
after three years as Greater Manchester’s force information officer. He
joins the executive - one of eight NHS executive regional offices formed
after the abolition of regional health authorities in March - as
communications manager of a three-strong team.
Flynn was recruited by Greater Manchester Police, over the head of
previous press manager Ann Caves, after several years of national and
local media criticism of the force’s press office.
Before the creation of Flynn’s pounds 28,000 a year post, journalists
held meetings with police chiefs demanding action over what was often
condemned as bungling and stonewalling PR.
Flynn, who currently heads a 21-strong press and PR department, told PR
Week he certainly hoped relations with the press had improved during his
‘When I arrived, there certainly had been difficulties in the past. We
have done our level best to improve the service to the media and I
personally think we have succeeded,’ he commented.
Flynn said improvements had come through staff training and by taking
advantage of local good news stories, rather than through departmental
He said his successor had not yet been appointed, but added that a
PRmanager, to be graded below his predecessor Ann Caves, would be
Caves, deputy force information officer, has been on sick leave for
almost a year.