Six City PR firms are competing to handle PR for what will probably be
the Government’s last privatisation before the next general election.
The Department of Trade and Industry has invited tenders from
stockbrokers and public relations agencies to handle the forthcoming
privatisation of AEA Technology, the state-owned science and technology
services company. Fees for the PR project could be worth up to pounds
Although the Government has not yet decided whether it will dispose of
AEA through a flotation or a trade sale, the intention to hire outside
firms with a commitment to paying fees indicates that ministers will
probably opt for a float.
A spokesperson from the DTI explained that the Government’s merchant
banking adviser Schroders had been asked to put forward a shortlist of
six PR agencies with experience of flotation work.
She declined to name the agencies, but the list is thought to include
Dewe Rogerson, Ludgate, Shandwick, Citigate, Brunswick and Financial
Dynamics. An appointment is expected early next month.
AEA already uses Lowe Bell Consultants for corporate, business to
business and lobbying work. But because it is retained by the company,
the agency is unlikely to be appointed for financial work by the
Government as well.