As the lobbying industry battles to regain its squeaky clean
reputation in the wake of the Ian Greer affair, the industry’s
regulatory body, the Association of Professional Political Consultants,
has hit a fresh snag.
Three months after announcing it was developing a new visual identity as
part of a renewed marketing push, the APPC still can’t decide on a logo.
After rejecting one image last year, the APPC’s design company last week
unveiled another. Mark II - described by one member as ’a Westminster
skyline ... in the form of a souffle that has been taken out of the oven
and collapsed’ - was also shelved and the APPC is gearing up for a third
Michael Burrell, managing director of APPC founder member Westminster
Strategy, is characteristically blunt about the impasse. The wrangle, he
says, saves members having ’to argue about more important things’.
Burrell is taciturn, however, about what the new logo should be. ’I am
the least visually-minded member of the association you could hope to
meet. I had one of those psychological tests a few years ago and,
although I got 100 per cent for co-ordinating skills, I got zero for
Back to the drawing board then, I guess.