Diary: Lobbying body has trouble finding a new image

As the lobbying industry battles to regain its squeaky clean reputation in the wake of the Ian Greer affair, the industry’s regulatory body, the Association of Professional Political Consultants, has hit a fresh snag.

As the lobbying industry battles to regain its squeaky clean

reputation in the wake of the Ian Greer affair, the industry’s

regulatory body, the Association of Professional Political Consultants,

has hit a fresh snag.



Three months after announcing it was developing a new visual identity as

part of a renewed marketing push, the APPC still can’t decide on a logo.

After rejecting one image last year, the APPC’s design company last week

unveiled another. Mark II - described by one member as ’a Westminster

skyline ... in the form of a souffle that has been taken out of the oven

and collapsed’ - was also shelved and the APPC is gearing up for a third

try.



Michael Burrell, managing director of APPC founder member Westminster

Strategy, is characteristically blunt about the impasse. The wrangle, he

says, saves members having ’to argue about more important things’.



Burrell is taciturn, however, about what the new logo should be. ’I am

the least visually-minded member of the association you could hope to

meet. I had one of those psychological tests a few years ago and,

although I got 100 per cent for co-ordinating skills, I got zero for

creativity.’



Back to the drawing board then, I guess.



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