PR EUROPE: MUNICH - Heralding a new language for EBN

Herald Communications is to handle public relations for the launch this week of German language programmes by satellite channel European Business News. Based in London, EBN previously broadcast programmes to Germany in English and French only. PR manager Shirley Henry said that Herald would target consumer and business audiences and emphasise the diversity of the new schedule. Herald pitched against Reporter PR for the 12 month contract.

Herald Communications is to handle public relations for the launch

this week of German language programmes by satellite channel European

Business News. Based in London, EBN previously broadcast programmes to

Germany in English and French only. PR manager Shirley Henry said that

Herald would target consumer and business audiences and emphasise the

diversity of the new schedule. Herald pitched against Reporter PR for

the 12 month contract.



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