Land Registry ditches wide-ranging PR and marketing brief

Land Registry has ditched a wide-ranging brief for PR and marketing services, citing uncertainty over the future following the general election.

Brief ditched: Land Registry
Brief ditched: Land Registry

As reported in PRWeek, the body responsible for publicly recording interests in registered land was seeking a single supplier to provide a range of marketing services including PR and advertising. The aim was to develop a more ‘customer-focused’ business.

However, Land Registry has told PRWeek that it will not be continuing with the plan after a review of its activities.

Land Registry press and PR executive Jemima Broadbridge said: ‘It’s right to say in the context of the general election and the transformation of government that we thought we would review our requirements. It’s part of an ongoing process that we review comms.'

Broadbridge said this does not mean that Land Registry is cutting back on its marketing budget, adding that all activities will be handled in-house with external agencies being used on an ad hoc basis.

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