Microtouch hires Banner to launch pan-Euro drive

Microtouch, the US maker of touchscreen monitors, has hired Banner Public Relations to handle its pan-European PR.

Microtouch, the US maker of touchscreen monitors, has hired Banner

Public Relations to handle its pan-European PR.



Appointed following a competitive pitch in December, Banner will manage

media relations in the UK, Germany, France and Italy directly from its

London base. The account will also include some work in Spain,

Scandinavia and the Benelux countries.



Agency director Chris Corfield explained that Microtouch was keen to

move away from pure product PR and highlight the value of its equipment

in terms of customer service and business development. In particular,

Banner will target systems integrators which install computer networks

for corporate clients.



Corfield added that Banner was confident of handling European work, even

though it has no overseas affiliates of its own. ’I don’t believe it’s

an ideal solution for every company, but clearly there are some that

find it appropriate,’ he said.



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