Ontario hopes H&K may pull in investors

The government of Ontario in Canada is ploughing an estimated pounds 8 million into a PR, advertising and research campaign to encourage inward investment in the province.

The government of Ontario in Canada is ploughing an estimated

pounds 8 million into a PR, advertising and research campaign to

encourage inward investment in the province.



Based in Toronto, the government has hired Hill and Knowlton to mount a

huge public relations programme across the US, UK, Germany and Japan to

draw attention to Ontario’s economic attractions.



The agency beat Shandwick, Edelman and Fleishman-Hillard to land the

account, which involves targeting business media in each of the key

markets and organising a series of events.



Hill and Knowlton will also support the activities of Ontario premier

Michael Harris and economic development and trade minister Bill

Saunderson who will embark on an aggressive business marketing tour. A

large part of the account will be handled from London.



Michael Coates, Hill and Knowlton’s president in Canada, said that the

agency would highlight recent changes to Ontario’s labour laws, tax

reforms and other legislative measures which might appeal to foreign

companies considering whether to set up operations in the province. The

publicly funded healthcare system - which does not require funding from

employers - could also act as an incentive, he said.



Economic forecasts predict that Ontario will move further out of

recession this year, with an anticipated 3.5 per cent growth in gross

domestic product.



The automobile industry in particular is set to grow. Ontario exported

pounds 868 million worth of goods to the UK last year.



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