Chelsea Village, the company which owns Chelsea Football Club, has
signed Fleet Communications to tackle its relations with the City and
The company, which listed on the Alternative Investment Market last
March, has been searching for an agency since November - just a month
after the death of its vice-chairman Matthew Harding raised doubts about
the club’s future development (PR Week, 22 November 1996).
Hired this week and due to start work on 1 February, Fleet will deal
with the financial press on a day-to-day basis. The agency, which is
Chelsea Village’s first external PR adviser, will also give investor
relations support. It will liaise with the board but report primarily to
company secretary Alan Shaw.
Formed 27 years ago and based in Fleet Street, Fleet Communications
maintains a staff of eight under managing director Ian James. The firm
was approached for the Chelsea business by one of the club’s financial
advisers and was appointed following a presentation earlier this
Valued at around pounds 160 million, Chelsea Village is becoming
increasingly attractive as a leisure stock. The company is set to make
almost pounds 2 million from live BSkyB TV coverage this year and plans
are underway to develop a hotel, apartments and a shopping complex near
Chelsea’s Stamford Bridge ground.