Fleet brought on to do a financial job for Chelsea

Chelsea Village, the company which owns Chelsea Football Club, has signed Fleet Communications to tackle its relations with the City and business press.

Chelsea Village, the company which owns Chelsea Football Club, has

signed Fleet Communications to tackle its relations with the City and

business press.



The company, which listed on the Alternative Investment Market last

March, has been searching for an agency since November - just a month

after the death of its vice-chairman Matthew Harding raised doubts about

the club’s future development (PR Week, 22 November 1996).



Hired this week and due to start work on 1 February, Fleet will deal

with the financial press on a day-to-day basis. The agency, which is

Chelsea Village’s first external PR adviser, will also give investor

relations support. It will liaise with the board but report primarily to

company secretary Alan Shaw.



Formed 27 years ago and based in Fleet Street, Fleet Communications

maintains a staff of eight under managing director Ian James. The firm

was approached for the Chelsea business by one of the club’s financial

advisers and was appointed following a presentation earlier this

month.



Valued at around pounds 160 million, Chelsea Village is becoming

increasingly attractive as a leisure stock. The company is set to make

almost pounds 2 million from live BSkyB TV coverage this year and plans

are underway to develop a hotel, apartments and a shopping complex near

Chelsea’s Stamford Bridge ground.



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