Harvey heads up new PR team at Granada

Television and leisure group Granada is creating a new public relations department for its hotel and restaurant interests a year after it acquired the Forte empire for pounds 3.8 billion.

Television and leisure group Granada is creating a new public

relations department for its hotel and restaurant interests a year after

it acquired the Forte empire for pounds 3.8 billion.



In October the group hired Sarah Harvey as director of PR with a brief

to review the communications needs of its hotels and restaurants and

services divisions. Three PR managers joined this week, another arrives

next month and Harvey is in the process of recruiting a further two.



Harvey, who joined from the World Travel and Tourism Council trade

association, will co-ordinate their work and reports directly to the

divisions’ chief executives Patrick Copeland and Don Davenport.



The six managers will take control of communications for different

activities within the hotels and restaurants and services divisions,

which include catering, entertainment, roadside services and the

Meridien and Posthouse hotel chains.



Granada closed down Forte’s 15-strong in-house press and PR department

in March. During the takeover battle Granada’s chief executive Gerry

Robinson had signalled his intention to axe Forte’s 300-strong corporate

headquarters.



Since then PR for the hotels has been handled by external agencies.

Harvey is likely to review consultancy arrangements as part of her

brief.



Granada is continuing to dispose of the Exclusive hotels chain it

acquired from Forte last year. So far it has sold the Hyde Park in

London, Georges V in Paris and Sandy Lane in Barbados but looks unlikely

to offload the remaining 10 before its self-imposed 31 January deadline

expires.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.