Asprey, the upmarket jewellery and luxury goods retailer, has
recruited its first head of PR to act as the ’public face’ of the
Tania Foster-Brown, marketing manager for the Asprey-owned businesses
Mappin and Webb and Watches of Switzerland, will join on 3 February.
Her brief will be to oversee media relations, customer-led PR campaigns
and social events from Asprey’s London office.
Foster-Brown will also liaise with Asprey representatives in New York
and become involved in the company’s sponsorship activities.
Asprey is linked to the Royal Pageant of the Horse, the golden wedding
anniversary celebration of the Queen and the Duke of Edinburgh which
takes place later this year.
’The profile of Asprey has heightened dramatically over the last 12
months,’ said Asprey group marketing director Helen Robinson.
’We have an advertising campaign and have produced new look catalogues,’
she added. ’We need a more senior PR person to front the company up and
PR was previously managed on a lower level by Julia Raven who will now
report to Foster-Brown. The company also uses Lowe Bell for financial
advice and its consumer agency Green Moon for consumer help. They will
continue to work for Asprey on a project basis.