Newbury Racecourse appoints Rain Communications to promote events

Newbury Racecourse has handed a 12-month contract to Rain Communications UK following a three-way pitch.

Rain: promoting Newbury Racecourse events
Rain: promoting Newbury Racecourse events

The agency will spend the first four months focusing on maximising publicity and attendance at key summer fixtures including CGA Ladies Day and performances by Simply Red and Westlife.

Rain will also promote the racecourse’s redevelopment and publicise its conference and events offer, demonstrating its suitability for corporate events and special interest festivals.
The account will be headed by account manager Lizzie Boylan Ward, who will report to Newbury Racecourse’s marketing and PR manager Kate Walthew.
Newbury Racecourse is home to the historic Hennessy Gold Cup. It hosts 31 quality jump and flat racedays throughout the year.

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