PROFILE: Michael Prideaux, British American Tobacco - Living with controversy. Michael Prideaux aims to make the course of BAT’s recent demerger run smooth

Michael Prideaux is currently reorganising British American Tobacco’s (BAT) head office communications function following the de-merger of its financial services arm. Given that BAT is the world’s second largest tobacco company after Philip Morris it might seem a daunting prospect, but it is highly unlikely that Prideaux will be rattled.