BORDER LINES: PARIS: Rowland launches Space Agency PR

The European Space Agency has appointed The Rowland Company as its first PR agency after a competitive pitch (PR Week, 1 May). Rowland will work alongside its sister advertising agency, Saatchi and Saatchi, to devise a communications strategy for the space agency and implement it on a pilot scheme basis. The first stage of the work will include polling the public and opinion formers and the project is expected to last until April. The space agency is based in Paris and funded by the governments of its 17 member countries.