Energy firm M&N Wind Power, which develops and runs wind farms in
North America, has hired Harrison Cowley to mount an international PR
campaign.
M&N, which is investing in PR for the first time, appointed Harrison
Cowley last week following a UK search.
The account, which carries a six-figure fee for the first 12 months, is
for consumer and business-to-business PR.
Consumers will be targeted with the benefits of ’clean’ electricity
while investors will hear of attractive profits through investing in
wind power projects.
Last year, while working for the British Wind Energy Association,
Harrison Cowley won the IPR Sword of Excellence for its issues
management campaign ’Turning on to Windpower’.
The campaign was aimed at consumers and the business community to
promote the business and environmental benefits of wind farming.
M&N, which is a joint venture between Danish firm NEG Micon and Japanese
company Nichimen Corporation, has been operating in Europe for the past
five years. Its main competitor energy firm is Enron.
