Technology: The week in technology

Bite lands digital brief for Channel 4 game show.

Channel 4 game show The Million Pound Drop has appointed Bite to handle its digital PR brief. The agency will aim to drive awareness before and during the show. The new series will also use Facebook, Twitter and its own website for casting.

Supermassive Games, the independent video games development studio, has appointed PR and creative communications agency Boom to launch the brand's forthcoming title. This follows the news that Boom was reappointed to handle PR for the Golden Joystick Awards.

Orange VP of communications Steven Day is to head communications at the newly merged Orange and T-Mobile firm Everything Everywhere. The new firm was unveiled last week and encompasses Orange and T-Mobile. Both brands will continue to exist in the market, with their own shops, marketing campaigns, propositions and service centres. However, behind the scenes, the two brands will be run by one company, with one team.

INFORM, the German developer of supply chain software, has appointed technology specialist Berkeley PR to raise its profile in the UK to support the company's ambitious growth plans for the region. The PR campaign is designed to boost INFORM's brand values and credibility within the UK, positioning the company as a thought leader in the supply chain market. The account will be led by Jo Jamieson, director at Berkeley PR.

Meltwater has launched Meltwater Press, a web-based database that identifies media contacts by topic using Meltwater's latest innovation in the field of natural language processing. Meltwater Press searches recent media coverage in order to identify accurate contacts.

- For breaking technology news, check prweek.com/uk/technology.

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