The agency has been asked to promote his involvement in upcoming broadcast and business projects.
Jones, a former Blue Peter presenter and Strictly Come Dancing contestant, has appointed the agency on an initial six-month contract.
The account will be looked after by Phil Taylor, head of PHA’s celebrity department.
Jones said: ‘PHA Media understood my goals and ambitions from the outset. With expertise in many fields I look forward to working with the enthusiastic, energetic and impressive team on television and radio projects, and newly developed business interests.’
PHA Media has also won two other new clients. It has been appointed by British soft drinks company Silver Spring to promote its premium mixer range 1870 Mixers in the trade and consumer media, and publicise the brand's sponsorship of the Guards Polo Club.
Meanwhile the English Cheesecake Company has hired PHA Media to position it as a luxury gifting brand. The campaign will include product placement in national media, securing celebrity endorsement for the brand, and raising the profile of the two owners Alan Laurier and Philip Weldon through business profile pieces. The company initially met with eight PR agencies and appointed PHA following a competitive pitch.