Philippe Bourgignon, chairman of struggling French resort chain
Club Mediterranee, has overhauled the firm’s in-house public
Former RCA Records director Christian Thevanet has joined as director of
product communication and PR, while former Seagram communications
director Isabelle Desmet has been named director of industrial
In an effort to co-ordinate communications more effectively, Bourgignon
has also appointed Euro Disney’s former strategy chief Maria Outters as
The changes come just two months after Bourgignon joined Club Med from
Euro Disney where he was chairman for three years. Largely credited with
restoring the fortunes of the ailing theme park, Bourgignon wants to
extend Club Med’s appeal to the family and the youth market.
Club Med manages 150 resort villages in 35 countries but has struggled
to keep up with low cost competitors and changes in consumer tastes.
Last year it made losses of pounds 80 million.