The European Association of Urologists has brought in Grayling to
raise its international profile among member surgeons and the medical
The agency was hired following a five-way pitch which included Belgian
consultancy PRP, Hill and Knowlton, Edelman and Burson-Marsteller.
Grayling will run the account out of Belgium, with directors Anneliese
van de Ven and Isabelle Peemans co-ordinating the programme.
’The first task will be to do an audit via a questionnaire conducted at
national meetings throughout the summer,’ said Grayling director Peter
Holden. ’We want to establish what members think of the organisation and
what services and publications they feel it should provide.’
Depending on the results of the questionnaire, Grayling will then devise
a campaign to increase the profile and image of the organisation among
existing and potential members.
The campaign will be directed at urologists in Italy, Spain, France,
Germany, Austria, the UK, the Netherlands and Central and Eastern