Burson-Marsteller’s international chairman Bob Leaf is retiring on
1 July exactly 40 years after he joined as a trainee.
American-born Leaf is setting up his own business, Robert S Leaf
Consultants and will remain a director at B-M and work for B-M
’I will be working in a consulting and advising capacity, a strategic
planning role, especially on international PR,’ said Leaf. ’Retiring
gives me more free time ... but not too much,’ he added.
Leaf was a key player in building up Burson-Marsteller at international
level. ’He helped open most of our offices throughout Europe, Asia,
Australia, South America and the Middle East,’ said B-M founder Harold
Leaf said it would not be necessary to replace his role. ’We’ve reached
the stage where we’ve pretty much covered everywhere - I don’t think our
goal is to grow geographically,’ he said.