Interflora’s power struggle ends with the return of Park

Interflora’s former head of marketing, Howard Park, has returned as communications manager to help improve the company’s internal communications following a much publicised boardroom struggle.

Interflora’s former head of marketing, Howard Park, has returned as

communications manager to help improve the company’s internal

communications following a much publicised boardroom struggle.



Park was appointed to the newly created post last week by the mutual

society’s new board of members, chaired by florist Geoff Hughes.



The new board was voted in at a special meeting earlier this month by

members who disagreed with the previous board’s plans to increase

membership fees and turn Interflora into a conventional company with a

view to floating it on the stock exchange.



Park joined Interflora as head of marketing 11 years ago and has

returned after a two-month stint of independent consultancy work. ’The

priority is to get people round the table to talk to each other and find

common ground and that’s one of the roles I wish to play,’ he said.



The previous board, chaired by David Parry, had used the Hogarth

Partnership, which broke away from Shandwick International this year.



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