Reckitt Benckiser appoints Lexis PR for Nurofen consumer campaign

Reckitt Benckiser has appointed Lexis PR to work on a consumer engagement campaign for painkiller brand Nurofen.

Nurofen character used in the campaign: Nuro
Nurofen character used in the campaign: Nuro

The agency won the project brief following a three-way pitch, and following a tender process in February to remain on the company's roster of consumer PR agencies.
The PR programme kicks off immediately and will communicate new product claims for both the Nurofen core brand and Nurofen Express. The work will include editorial, radio, online and experiential activity, running until the end of May.
The PR project is part of a wider £11m marketing campaign to increase consumer engagement with the Nurofen brand. The campaign will use an image of a character called ‘Nuro', which is featuring in both the advertising and PR aspects of the work.

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