Global Infrastructure Partners, the world's largest infrastructure-focused private equity firm, bought Gatwick Airport from Ferrovial-owned BAA for £1.51bn in November 2009, using Bell Pottinger Corporate and Financial to support the high profile deal.
Former BPC&F deputy chairman Charles Cook headed the account at the agency and GIP has followed him to Merlin PR, which he joined as a director in April 2010 after his former agency's merger with Pelham.
The agency will report to Jack Cowell, GIP's director of marketing in New York, who confirmed that Merlin would take on responsibility for ‘systematic management of our media relations and public relations efforts, based in or near the UK'.
The focus of Merlin's work will be targeting and influencing key opinion-forming media and providing deal support.
The retainer account will be topped up by project fees as the firm continues to invest in non-US assets.