The National Portrait Gallery is talking to PR agencies in an
effort to boost the resources of its internal PR department.
The London-based gallery already maintains a team of two staff to handle
day-to-day press enquiries but is looking at ways of increasing
publicity for one-off projects such as special exhibitions and new
portrait unveilings by contemporary artists.
Head of PR and development Pim Baxter said the process was at an early
stage and may not lead to the hiring of a PR consultancy. ’It’s very
early days,’ she said. ’We are chatting to a couple of people and
examining other options.’
The PR review comes just a month after Baxter joined the National
Portrait Gallery (PR Week, 18 April). Previously head of individual
fundraising at the Royal National Theatre, Baxter has responsibility for
sponsorship, events and information desk staff as well as press and
publicity. She replaced Carol Patey who left to join publisher
Founded in 1896, The National Portrait Gallery receives around 900,000
visitors every year. Earlier this year it was awarded an pounds 11.9
million grant from the Heritage Lottery Fund.