National Portrait Gallery looks at bigger PR picture

The National Portrait Gallery is talking to PR agencies in an effort to boost the resources of its internal PR department.

The National Portrait Gallery is talking to PR agencies in an

effort to boost the resources of its internal PR department.



The London-based gallery already maintains a team of two staff to handle

day-to-day press enquiries but is looking at ways of increasing

publicity for one-off projects such as special exhibitions and new

portrait unveilings by contemporary artists.



Head of PR and development Pim Baxter said the process was at an early

stage and may not lead to the hiring of a PR consultancy. ’It’s very

early days,’ she said. ’We are chatting to a couple of people and

examining other options.’



The PR review comes just a month after Baxter joined the National

Portrait Gallery (PR Week, 18 April). Previously head of individual

fundraising at the Royal National Theatre, Baxter has responsibility for

sponsorship, events and information desk staff as well as press and

publicity. She replaced Carol Patey who left to join publisher

Acoustiguide.



Founded in 1896, The National Portrait Gallery receives around 900,000

visitors every year. Earlier this year it was awarded an pounds 11.9

million grant from the Heritage Lottery Fund.



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