Thomason lands lead PR role in BBC Production

The BBC has appointed Janine Thomason as head of press and public relations in its new Production directorate.

The BBC has appointed Janine Thomason as head of press and public

relations in its new Production directorate.



Thomason, currently chief assistant for corporate affairs, will

represent Production, the directorate which produces all the

corporation’s TV and radio programmes except news.



She will be responsible for managing press relations and accountability

issues within the directorate, and takes up her duties at the end of

June.



’I look forward to joining the programme-making heart of the BBC and

championing the interests of the strongest creative community in

broadcasting,’ said Thomason.



She has worked in corporate affairs at the BBC for the past four years,

on campaigns for charter renewal and the licence fee, and public

consulation on new digital services.



She will report directly to the chief executive of BBC Production, Ron

Neil. Her appointment is the latest in a string of changes at the BBC’s

press and PR function.



Keith Samuel, Thomason’s equivalent in the Broadcast directorate was

appointed controller of publicity and PR, in October. In the same month

Sue Farr was appointed controller of marketing at Broadcast.



The announcement of Thomason’s new post coincides with a new appointment

for BBC director of programmes Alan Yentob.



He is to be director of television in the new Broadcast directorate

which, along with BBC Worldwide, will commission and market the BBC’s

radio and TV programmes.



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