Editor's Desk: Miranda Eason, You & Your Wedding

You & Your Wedding magazine has undergone a redesign and added a new planning tool to its website. PRWeek speaks to the editor about the changes.

Miranda Eason: Editor
Miranda Eason: Editor

Describe the magazine
If You & Your Wedding was one of the Sex & The City girls it would be Charlotte: traditional, chic, romantic, very organised, but with a sense of fun. We combine glossy inspiration for bridal fashion, beauty and reception style with practical advice on etiquette, planning and budgeting for the modern bride.

Explain the changes to your website and the new planning tool
The website (youandyourwedding.co.uk) has been redesigned to give it a more modern look, easier navigation and increased functionality. The planning tools are brilliant – like having your own wedding planner online. You can do everything from managing your big-day budget to sending out your invites and organising your seating plan.

Are you planning any editorial changes to the mag for its 25th anniversary?
We’ve just given the magazine a complete makeover. The new You & Your Wedding has an elegant design: we’ve introduced new fonts, stripped back the colour palette, added beautifully-styled still-life pages and we’re working with new photographers and illustrators. We’re planning lots of special features for the 25th anniversary issue.  

Who are your competitors and what makes you different?

Our competitors are the glossy wedding titles and, increasingly, wedding websites and blogs. You & Your Wedding is different because of our elegant aesthetic and our strong commitment to working with the best UK wedding experts. 

What opportunities are there for PRs to get coverage and what tips can you give them to be successful?
Every issue of the magazine includes a tightly-edited selection of the very best buys for brides, maids, grooms, mother of the bride and the reception, so there are lots of opportunities for coverage. The best advice I can give is to make sure that the right person is receiving your press release and not to bombard us with information. There are some PRs who email/call almost daily. No one has time to keep up with that level of contact.

What are you own personal media must-haves?
Not surprisingly I’m a magazine addict and read all the UK and US women’s glossies and style magazines and some French and Australian titles. I buy most of the Saturday and Sunday broadsheets, but I have to admit I read the magazines first and don’t always get around the papers. When it comes to television I’m addicted to American programmes: 30 Rock, CSI, Damages, Lost, Gossip Girl, Mad Men, House, Dexter… I spend far too much time online, reading style and fashion blogs and window-shopping. I throw down my plastic at Amazon, but when it comes to clothes I still prefer the experience of going into a shop and trying things on.

What do you think of the term 'bridezilla'?
I don’t take it very seriously. Although it’s easy to get carried away with planning a wedding, to the point where you become obsessed with finding napkins that match the flowers you’ve picked out for your bouquet, at the end of the day what most women want is to have a fabulous day to celebrate their love for their partner in front of their nearest and dearest. I hope we help them achieve that.

Circulation: 50, 142
Contact: 02074395910

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