Pop icon Michael Jackson is one of the big names mooted to take
part in a music festival in aid of Kosovar refugees. The idea for the
concert came from 16-year-old Kent schoolgirl Amy Jordan.
Helping to organise and promote the event is publicist Max
Clifford.Clifford is working on a pro bono basis and started on the
brief last week.
Clifford is no stranger to organising and promoting one-off
He has had links with the music industry for 20 years and played a key
role in organising and promoting Band Aid with Bob Geldof in the
Now he hopes to rope in Jackson, with whom he retains strong contacts
since he promoted the Jackson 5 at Tamla Motown.
Clifford recently handled publicity for Jackson when he came over to the
UK as a guest of Harrods owner Mohamed al Fayed to watch the famous
emporium owner’s football team Fulham beat Wigan 2-0.
Brands that have expressed an interest in sponsoring the concert include
Sony and Pepsi Cola.
The concert, to be called ’Hope for Kosovo’, will be staged as soon as
possible in a location yet to be determined.
’Amy wants to raise money to help the refugees having seen pictures of
them on television,’ Clifford says.