Shire Hall International, the 14-strong London based international
campaigns arm of Shire Hall Group, promoted Lois Hall to managing
director this week.
She replaces Smita Desai, who has left to join Medical Action
Communications, the UK’s largest specialist healthcare PR agency, as a
Hall, a former clinical pharmacist and medical journalist, joined Shire
Hall Group in 1992 as an account manager.
In 1997, she moved on secondment to the company’s medical education
company 4D and then became director of operations for Shire Hall
International in 1998.
Shire Hall International mounts PR operations in conjunction with a
network of independent agencies around the world. Clients include Zeneca
Pharmaceuticals and Glaxo Wellcome.
Hall’s task is to build Shire Hall International’s reputation,
communicate the division’s needs to the board, promote the company’s use
of technology and develop new business.
’I aim to increase the team to 18, maintain the company’s growth and
differentiate us from competitors,’ she said.
The division was launched as a separate company within the group in
January 1998 and in its first year of trading achieved a turnover in
excess of pounds 1.6 million. The Shire Hall Group is the UK’s second
largest healthcare PR agency, with around 70 staff.
Desai is to become director, strategic business development, at Medical
Action next week. Her brief is to develop the 90-strong agency’s
business and expand the reach of the agency’s global communications
offering. She will report to managing director Gary Hobbs.
Medical Action currently has 100 staff in the UK and 20 in the US.